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SPORTSWEAR
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Have you ever wondered how some people get Nike shoes and apparel before they’re officially released? This is possible through Nike’s exclusive “Voice of the Athlete” program, where athletes (including amateurs) are invited to test unreleased products and provide feedback.

This program goes beyond a simple promotion: it’s a key part of Nike’s innovation process. It helps the brand refine technologies, improve comfort, and anticipate trends before products hit the market.

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Early Access to Cutting-Edge Footwear

Participants get the chance to try out state-of-the-art shoes before the official launch. These prototypes feature advanced cushioning, responsive foam, and other technologies designed to enhance performance and comfort.

Performance Apparel with a Difference

In addition to shoes, testers receive high-performance clothing: moisture-wicking shirts, thermal wear, and flexible leggings, among others. The goal is to evaluate how these materials perform during intense training sessions.

Accessories to Complete the Gear

Accessories such as smart socks, ergonomic bags, and protective equipment are also included. Testers assess not only the design but also durability and usability in different training environments.

For Athletes of All Levels

The program isn’t just for professional athletes. Nike values feedback from everyday users—people who hit the gym, run after work, or compete on weekends. These real-life experiences help the brand create more practical and effective products.

How the Selection Process Works

To participate, you fill out a profile with your shoe size, type of activity, and training routine. If selected, you’ll receive prototypes to test for 4 to 8 weeks (depending on the product). Nike provides instructions for detailed feedback on performance.

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What’s Expected from Testers

👟Participants are expected to:

👟Wear products during training and daily activities.

👟Record impressions on comfort, durability, and performance.

👟Test under various conditions (dry, wet, or challenging environments).

👟Keep products confidential and return them after the testing period.

Why Your Feedback Matters

Every opinion—on fit, stability, and texture—can directly influence the final product. Nike combines the feedback from hundreds or thousands of users to improve details and decide which versions go to market.

This process has shaped renowned collections like Air Force 1, Pegasus, Metcon, and SB Dunk, proving that user feedback is essential for the brand’s global success.

Innovation in Motion

Nike continuously develops new technologies such as React foam, Air Zoom systems, and Flyknit fabrics. Testers help validate these innovations, ensuring they work for both elite athletes and everyday users.

Future releases may include adaptive traction, self-regulating materials, and biomechanical adjustments that could redefine sports footwear and apparel.

Why It’s Worth Participating

Joining the “Voice of the Athlete” program is more than testing products: it’s contributing to the future of sports. Imagine running or training with shoes months before they’re available to the public. Many participants find this experience inspiring, knowing their feedback helped shape products used worldwide.

✨ In summary: this program is more than a benefit—it’s a gateway to being part of sports innovation history. If you live an active lifestyle and want to be among the first to experience Nike’s newest technologies, this could be your chance.

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Raphaela

Journalism student at PUC Minas University, highly interested in the world of finance. Always seeking new knowledge and quality content to produce.